After learning that sheep are restrained and mutilated for wool, that goats scream in pain and fear as their hair is torn out, and that calves are branded on the face for leather, do you really want anything made from animals hanging in your wardrobe? We don’t think so! However, Urban Outfitters brands know exactly the kinds of cruelty that go into products made from wool, cashmere, mohair, leather, down, and alpaca fleece, and yet they refuse to quit selling these animal-derived materials.
That’s why we’re calling out all brands owned by Urban Outfitters, Inc.—Urban Outfitters, Anthropologie, and Free People—to urge them to ban products of extreme suffering.
Keep reading to learn how we’re turning the heat up on these brands and how you can help us keep the momentum going.
Why PETA Is Putting Urban Outfitters on Blast
Urban Outfitters, Anthropologie, and Free People already sell animal-free textiles, so there’s no reason (or excuse) for continuing to fund industries that exploit and abuse cows, sheep, geese, and other sensitive, vulnerable animals.
To get these retailers to take a stand against suffering, we’re staging international demonstrations and encouraging everyone to join us in calling them out for selling violently obtained wool, hair, skins, and feathers.
How PETA Is Persuading Urban Outfitters to Do Better
We’re making it clear to Urban Outfitters brands that when it comes to any material involving animals, “the face of fashion is fear.” PETA and our affiliates and supporters took to the streets outside Urban Outfitters, Anthropologie, and Free People stores worldwide to demand that these brands sell only animal-free products.
The bold demonstrations followed a recent PETA undercover investigation into the world’s largest privately owned alpaca farm, which exposed workers who tied down and mutilated pregnant alpacas, as well as the dozens of other videos that we’ve released revealing that during shearing, workers hit, kick, and mutilate sheep for their wool; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows to make leather; yank out geese’s feathers by the fistful for down; and boil silkworms alive to produce silk.
Protesters in Philadelphia walked a mile in animals’ shoes to show shoppers the real cost of their purchases. They marched from Anthropologie to Urban Outfitters to Free People in the “closed for cruelty” demo, blocking the store entrances with an “alpaca” to remind patrons that alpacas are sensitive, intuitive, and deserving of compassion. They even make quirky humming sounds when they’re curious or content.
In London and Dublin, activists protested outside Urban Outfitters flagship stores with graphic signs and speakers, playing audio clips of tortured animals that compelled bystanders to confront the painful reality that animals in the fashion industry endure.
Protesters in Munich dressed as a sheep, a cow, an alpaca, and a goose sectioned off the area in front of an Urban Outfitters store to confront customers with the animals whose lives are completely disregarded by the fashion industry. Geese, for example, lead complex lives, forming lifelong bonds with their mate and community.
Activists also stood outside the Anthropologie and Urban Outfitters entrances in Paris to remind shoppers that their fall coats aren’t worth the pain inflicted on defenseless animals.
In Milan, protesters stood outside an Urban Outfitters store holding signs that depicted terrified animals crying out for help before being slaughtered.
The demonstrations continued in Sacramento and San Francisco, where participants stood outside Urban Outfitters and Anthropologie and placed “closed for animal cruelty” stickers on the store windows.
We’re also turning the heat up on social media, encouraging everyone to use their platform to demand ethical fashion from Urban Outfitters brands. On our Instagram account @thefaceoffashionisfear, we’re featuring footage of bloody, filthy sheep on farms, cows being held down and branded for leather, geese being plucked alive, and other horrors to remind everyone to refuse to support Urban Outfitters brands until they stop using animal-derived materials.
We took to Twitter, too, with “The Face of Fashion Is Fear: a Thread,” a series of tweets with footage of alpacas vomiting on shearing tables, workers repeatedly punching sheep in the head, workers cutting chunks of flesh off lambs, and more. Sheep are emotionally complex animals and are deeply connected to their flock—they’re even able to distinguish the faces of at least 50 other sheep.
It's routine for terrified sheep to be beaten, stomped on, kicked in the face, and have their throats slit for wool.
— PETA (@peta) September 29, 2020
We need your help! Join our bold protests to turn up the heat on Urban Outfitters even more. If you’re unable to join our demonstrations, order free leaflets to distribute outside your local stores and post polite messages on the Urban Outfitters brands’ social media accounts urging them to stop using animals for fashion.
- Anthropologie: Facebook, Instagram, Twitter
- Free People: Facebook, Instagram, Twitter
- Urban Outfitters: Facebook, Instagram, Twitter
And call the corporate headquarters of Urban Outfitters, Inc., at 215-454-5500 (then press 0) and ask to leave a message for CEO Richard Hayne. Urge the company to stop supporting the exploitation of animals for their wool, skin, and hair.
We need your support NOW to win this campaign!
It’s past time for Urban Outfitters to get the memo: Suffering is not in style—it never was. With all the vegan textiles available, violence has no place on store clothing racks—and definitely no place in your closet. Check out PETA’s “The Face of Fashion is Fear” petition to urge Urban Outfitters brands to stop selling violently obtained animal-derived materials.
PETA’s demonstrations over the years have led to significant milestones in the fashion industry, from the widespread decline of animal fur used by major designer brands to the passage of landmark legislation. If you want to help us free all animals from being used for clothing, find out how to organize your own demo: